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Platinum Engagement Rings

Platinum–the perfect backdrop for your diamond. With its cool white sheen, the world’s rarest metal makes the ultimate jewellery statement.

Platinum Engagement Rings

What is platinum?

Platinum is an incredibly rare precious metal, comprised of 95% platinum and 5% other metals, sometimes known as alloys. Platinum is both dense and malleable, making it an ideal metal for crafting jewellery.

Why should I choose a platinum engagement ring?

Due to its lustrous bright, white finish, platinum continues to be the most popular metal choice amongst our customers, with almost 60% of orders crafted in this glorious cool metal.

Although it commands a premium price point, platinum is one of the most economical and low maintenance metal choices. Buffing with a soft cloth doesn’t remove any layers, unlike gold, so its shine is easy to retain.

And if you haven’t been tempted already, platinum’s purity makes it naturally nickel-free and hypoallergenic, ideal for those with sensitive skin. In fact, 57% of our engagement ring orders are crafted in platinum.

Precious metal demand chart

Who’s wearing platinum engagement rings?

Platinum rings are seen on the hands of a huge array of men and women across the globe. From pop stars to royalty, stars including Beyonce, Jennifer Lopez, Princess Beatrice and Pippa Middleton, don platinum engagement rings, enhancing their centre diamonds.


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Platinum is an iconic choice when it comes to jewellery. Its naturally bright, white appearance will retain its beauty to ensure your ring will be treasured for a lifetime.

Nikolay Piriankov, CEO

Platinum vs white gold

We often have customers ask us whether to choose platinum or white gold. Both metals have their pros and cons and while your choice should be based on personal preference, we always recommend choosing platinum if you desire a white metal.

White gold is a combination of naturally yellow gold and white metals like nickel, palladium or silver, which gives white gold a light grey colour. It’s then rhodium plated to give it its sought after bright appearance. Over time, rhodium plating wears away revealing a yellow tinge, which will need replating every 12-18 months.

While platinum does cost slightly more than white gold, platinum does not require the same level of maintenance. Platinum’s shine is easy to retain with a simple polish and works out to be a more economical choice over time.

white gold vs platinum

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