We won “Marketing Campaign of the Year” at the Retail Jeweller UK Jewellery Awards 2019
We are delighted to announce that we have won “Marketing Campaign of the Year” at the Retail Jeweller UK Jewellery Awards 2019! This year, we were shortlisted for three awards, Best Multichannel Retail Offer, Marketing Campaign of the Year and Retail Sales Team of the Year.
We were shortlisted amongst 9 competitors for the “Marketing Campaign of the Year”. We are honoured that our campaign, “Bringing jewellery back to its roots” won campaign of the year.
A judge described this winning campaign as “truly inspirational” while another said “it is absolutely fantastic as it doesn’t just promote the company in question but is beneficial to craft of our whole sector”.
The Retail Jeweller UK Jewellery Awards 2019 is a prestigious event within the industry, and has run annually for the past 27 years. This year’s event brought together around 700 guests from within the industry to celebrate and recognise the best work from the past year. The panel consists of 23 experts from the industry, to judge over the 20 different categories.
Our campaign was positioned at hundreds of London underground locations around our vibrant capital, capturing the Londoner’s attention with the provocative line: “Are you wearing someone else’s engagement ring?”
Our campaign aimed to remind the viewer that they can design their own ring, to express individuality and uniqueness. Within our core brand ethos, is the belief that your story is what is most important. We are thrilled to know that our campaign was received in the way we intended!
We would like to thank the Retail Jeweller UK Jewellery Awards 2019 for hosting a wonderful evening, and for recognising our work!