We’re delighted to announce that we’ve been shortlisted in the ‘Best Customer Experience’ category at the Retail Jeweller Inspiring Independents 2019–especially as our customers are at the core of everything we do.
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DismissThe only thing that makes a lab created diamond different from a natural diamond is its origin. A lab-created diamond is grown inside a lab using cutting-edge technology that replicates the natural diamond growing process. They carry an identical crystal structure and aesthetic to a natural diamond as well as a lower price point.
Natural diamonds are created by nature, as a result of intense heat and pressure, formed over the course of millions of years. Steeped in romance, natural diamonds have proven to retain their value over time and can even multiply in value.
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