From Paper Hearts to Precious Gems
In the 19th century, Valentine’s Day was firmly embraced by merchants trying to sell their romantic trinkets. The Industrial Revolution made it easier to produce greeting cards, but it wasn’t long before another industry seized the opportunity. Jewellery.
By the late Victorian era, gifting jewellery on Valentine’s Day had become a trend, with specially designed lockets and brooches symbolising eternal love. Diamonds, of course, reigned supreme, with their lustful sparkle making them the perfect metaphor the occasion.
Today, Valentine’s Day is second only to Christmas in terms of jewellery gifting. From heart shaped gems and pendants to custom-engraved bracelets or earrings, the tradition of expressing love through jewellery continues to thrive. After all, putting on that special piece from that special person is the loveliest feeling of all.