More couples jointly plan for their engagement than those who opt for a surprise proposal
Today, Millennials see marriage as a shared effort, an equal partnership in which two people take on the world together. Everything is now done together—from planning a honeymoon to paying the rent to childcare—which may sound obvious, but it’s important to realise that it wasn’t so long ago when marriage was divided by strict gendered expectations.
It used to be a deeply entrenched custom that proposing marriage was left up to men alone. The notion that a man should surprise his partner with a proposal is its twilight days. Out of our customers, only 18% of couples said they hadn’t discussed marriage before their proposal, with over a third of couples saying they had spoken together in-depth about getting married.
Making the decision to get married together has also led 75% of couples to choose an engagement ring together, with 28% of these couples saying both people were ‘very’ involved in the process. Gone are the days of shopping for an engagement ring on your own—this 100-year tradition seems to be at an end.
