Bringing jewellery back to it’s roots
We are proud to announce that this year, we will be running our tube campaign “Are you wearing someone else’s engagement ring?” again throughout October & November in underground stations across London, as well as in office locations across the City of London.
The campaign re emphasises a value central to who we are. The tagline “are you wearing someone else’s engagement ring?” asks the viewer if their jewellery truly reflects their unique story. As a company that focuses on bespoke jewellery, it’s important for us to communicate our mission of bringing each customer’s story to life–to express their own individuality and history.
Since launching the ‘Bringing jewellery back to its roots’ campaign in November last year, we have seen huge success. Following the campaign, our website traffic doubled and we received an influx of enquiries for the design featured on the poster. Overall, we saw an increase in brand awareness and at the Retail Jeweller UK Jewellery Awards 2019, we even won Marketing Campaign of the Year!
We’re sharing our campaign on a wider scale this time, running for a four week period, hoping to enlighten locals, commuters and tourists alike, of the possibilities of creating a ring that captures their stories. With a new, bespoke design on the poster and our story written for everyone to see, we hope to inspire those who see it with our mission.