The asscher diamond has a compelling history dating back over a century. The asscher cut diamond was invented in 1902, by Joseph Asscher—one of the famous Asscher brothers and founders of the Royal Asscher Diamond Company in Amsterdam. The Asscher brothers had a patent on the cut which meant that no other person could sell a diamond cut in this way. For years, only the Asscher brothers could produce and sell the cut.
Over time, the Asscher family grew their business and eventually built a factory employing over 500 polishers. But this all changed during WWII, when Nazis imprisoned the Jewish Asscher family and the factory’s polishers into concentration camps. All of their diamonds were seized, and the patent for the Asscher cut was left to expire.
Following the tragic and irreplaceable loss of many of their family members, the Asscher brothers were determined to rebuild their company in the post-war economy, eventually bringing it back to its former success and earning a royal title from the Dutch Royal Family. In 1999, Joseph Asscher’s sons, Edward and Joop, developed an enhanced version of the Asscher cut with more facets and this became known as the Royal Asscher cut.
While the asscher cut is a popular cut today, the shape reached its height of popularity before WWII, in the 1920s art deco era. The prevalence of the asscher cut during this time has led many to associate the cut with vintage or retro styles.