A year of digital connection: Our jewellery trend report for 2021/22

Teal sapphires experienced a meteoric rise over the past 12 months, now accounting for almost 20% of our total sapphire sales. Our most liked post on Instagram this year was a version of our Tamora ring with a stunning teal oval sapphire, indicating people’s love for this uncommon gemstone.

We predict that in 2022 more people will move away from the classic blue sapphire in favour of this more unexpected tone. There’s also evidence that purple and peach coloured sapphires will have a moment in the spotlight, backed by the interest we saw this year for slightly more eclectic gemstones such as rubies and emeralds.

Plain thin bands won’t reign supreme forever. As people look for new ways to make their ring feel one of a kind, many are turning to pinched and tapered bands to give their design a more sculptural feel. We love this trend because the gradient of the band always serves to elegantly accentuate the centre stone.