Lighting is everything
A diamond can’t sparkle if it’s not in the light. The golden rule of photographing your ring is to always have your ring facing towards your dominant light source, or else your gemstones will be lost in shadow.
Natural light always brings out the best in fine metals and gemstones, so set up your shot close to a window or go off into the great outdoors! The brighter your environment, the brighter your diamond will shine.
Pro-tip: the most common rookie mistake we see is getting what’s known as a ‘table flash’ on your centre diamond. You might not notice it at first, but this type of reflection on a gemstone’s table (aka the flat top of a cut diamond) drastically decreases the visibility of your gemstone’s internal scintillation and fire. Fix this by tilting your hand slightly away from the light source, so that the camera picks up all the light refracting within the gemstone, rather than light simply reflecting off the top.